BORJOMI – NEW YEAR CAMPAIGN
THE ASK
Creating messages for SMM regarding celebration of New Year along with Borjomi - water which is enriched with minerals.
Building Brand emotional connection and consumers’ loyalty.
THE IDEA
Local content for social media was developed.
8 local influencers supported the campaign with inspirational publications.
THE EXECUTION
Borjomi NewYear campaign consisted of 8 entertainment blogger posts (6 video and 2 static posts).
Within the campaign, followers interacted mostly positively to bloggers posts.
Results of the campaign in numbers:
Total Likes 224.079
Total Views 4,202,195
Average ER 11%