BORJOMI – AUTUMN CAMPAIGN
THE ASK
Creating messages for SMM regarding minerals with which water is enriched, in a concept of the main idea of Borjomi.
Building Brand emotional connection and consumers’ loyalty.
THE IDEA
Local content for social media was developed.
4 local influencers supported the campaign with inspirational publications.
THE EXECUTION
Borjomi Autumn campaign consisted of 4 entertainment blogger posts (3 video and 1 static posts).
Within the campaign, followers interacted mostly positively to bloggers posts.
Results of the campaign in numbers:
Total Likes 19.750
Total Views 194.300
Average ER 7%