PEPSI NOWRUZ CAMPAIGN 2024

Written By Sergey Koval

THE ASK

Get consumer feel that Pepsi is a perfect choice for Nowruz celebrating. Show how to celebrate national holiday in a modern way together with Pepsi taste

THE IDEA

In a disruptive, bold and culturally relevant- tone of voice we will land Pepsi GREAT TASTE via driving Situational Salience in Novruz Occasion.

THE EXECUTION

- Cooperation with influencers who creates “how to celebrate with Pepsi”
- Local content to highlight national holiday celebrating in a new style

Sergey Koval
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