PEPSI MAX
CAMPAIGN OVERVIEW
CAMPAIGN REQUIREMENTS
Establish Pepsi Max as a Great-Tasting Zero Sugar soft drink
Communicate Maximum Taste Zero Sugar across touch points
Increase product awareness
THE CAMPAIGN CONTENT
Digital strategy built on the defined TA
Strong focus on Paid Social Media and balance between reach & engagement optimization
Localized global content made it more reliable for the local TA
Focus on OLV during main campaign activation
Collaborations with local OPL´s in order to reflect product benefits