NESCAFE REALLY FRIENDS
THE IDEA
Local content for social media, OLV, BTL,OOH and TV was developed and placed.
Local influencers supported the campaign with inspirational publications.
THE ASK
• Full support in ads –ATL(TV, Digital, OLV and SMM), BTL and OOH campaign, creative works and placement.
• Website development.
• Building Brand emotional connection.
• Increasing sales and consumers loyalty.
• Increasing brand awareness.
THE EXECUTION
Conversion was 3%.
Actual number of participants on website- 189 .
BTL promo&sale campaign “Nescafe 3in1 real friends”was held on April -May of 2018
1 promoter worked in a promo point near to Branded Gondols.
The total days of activation- 25
Total contacts -3k.
OOH Campaign-placement in a subway.
Total contacts -6mio.
Also thematic branded photo frames were installed at 3 main Baku universities.
Website was developed - esldostlar.az(not active)
We had a long and successful collaboration with Nescafe3in1Brand( Nestle company) on 2016-2018.
On 2018 y 360degrees campaign has been held – Nescafe Really Friends. We gained a lot of new real friends!
The main idea of the campaign was a chatting with your friends not online, but in real life.
The CTA of the campaign was – meet with your friends in a real life, have a cup of Nescafe3in1, make as much photos with your friends and cup NC3in1 as possible,share it on the website and win a tour in Paris.
One hero (ProMete) visited 6 of his friends and had a cup of Nescafe 3in1 during chatting with them.
6 videos have been created about this visits.
Placement of these videos at SM showed 21,7mio contacts.
TV campaign showed good performance and all rates over delivery- 48mio contacts.
