LAY’S LITTLE BIG MOMENTS

CAMPAIGN OVERVIEW

THE ASK

Launch Lay’s Little Big Moments campaign and introduce the idea that
little big life's moments are always better with Lay’s.

THE IDEA

For the Lay’s Little Big Moments campaign, we focus more on Instagram, meanwhile YT OLV placement will help increase the campaign's awareness.
We offer to launch OPL activity in different channels and formats.

THE EXECUTION

94% of TA (TA: 2 200 000) was covered by the campaign;

• 2.2 MM Unique Reach

• 10.4 MM Views(all views)

• 24% VTR

• 34MM Impression

• 54.4 Clicks

• OPL activation with 2 influencers (contest) increased the number
  of followers on IG by 27%.